This can involve looking at the long- and short-term needs for site content. Manage the Editorial Calendar Many web editors oversee the editorial calendar for their site. In addition, the web editor may also schedule social media posts with links to the articles to draw more readers to the site when pieces go live. For example, a site may run three articles a day at set times, and the web editor ensures that these posts go live at the appointed time. Schedule Posts The web editor schedules posts according to the site's publication schedule. Additionally, the web editor checks to make sure that links and media are properly formatted and functional. For links to other websites, the web editor ensures that they are set to open in a new tab so that readers stay on the page. This may require the web editor to use image editing software to resize or crop images. Insert Images and Links Web editors also make writing more interactive and engaging by incorporating images, videos, and links to other sites within the piece. The web editor may also manage each piece's search engine optimization (SEO) by adding keywords and meta descriptions. Most of this work is completed using a content management system (CMS), which may also incorporate systems that show the piece's readability. The web editor may check the piece's grammar, punctuation, and style, and recommend changes to improve clarity or flow. Prepare Pieces for Publication One of the primary duties of a web editor is preparing pieces for publication on the web. The specific duties of a web editor can largely depend on their employer and the content they edit, but many of these core duties are the same everywhere:
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